MRR Waterfall Chart
Subscription Tiers
$14,793
MRR Movements
MRR Added
MRR Lost
Total Monthly Recurring Revenue
$16,103
Annual Recurring Revenue (ARR)
$193,236
Net New MRR+$1,310
Total Customers207
ARPU (Avg Rev/User)$78
Gross MRR Churn Rate2.30%
Glossary
ARPU Average Revenue Per User. Total MRR divided by Total Customers.
Expansion Revenue gained from existing customers upgrading.
Contraction Revenue lost from existing customers downgrading.
Churn Revenue lost from customers canceling entirely.